Behavioral Training | Equip Your Team with Decision-Making Science

Behavioral Marketing Workshop

As an exclusive Middle East partner to Mindworx©, Nova Niche offers a two-week behavioral marketing workshop designed to rewire how teams think about sales, marketing, and communication.

This one-time intensive program delivers a proven framework your team can start applying from day one, to better understand consumer behavior, spot hidden friction, eliminate resistance, and maximize the likelihood of action.

More than theory, it equips your team to diagnose the real barriers to conversion, loyalty, and engagement, and to design interventions that nudge people in their desired direction.

Equip your team once.

Change how they influence decisions forever.

3300+

Alumni

115+

Countries

4.72/5

Rating

Best suited for:

Best For

Marketing and
Sales Teams

Business Owners
and Founders

Product, CX, and
Communication Leaders

Talk to an Expert

Any questions?
We got you.

How is this different from regular sales or marketing training?

Most trainings focus on tactics. Ours focuses on behavior, the root of every conversion. Instead of just teaching how to sell or market, we show your team how and why people make buying decisions, and how to influence those decisions with clarity, credibility, and relevance.

Is this relevant if we already run sales/marketing workshops internally?

Yes. Internal workshops often teach your tools. We teach the decision-making science that makes those tools work better. Teams walk away understanding not just what to say, but how to structure messaging, offers, and timing based on how people actually decide.

Can this help if we’re not a traditional sales organization?

Absolutely. Whether you're selling a product, service, idea, or initiative, someone still has to say yes. This training equips any team involved in persuasion (sales, marketing, HR, CX, leadership) with a proven decision framework built on behavioral science.

Is this useful for HR or internal communication teams?

Yes. Behavior change isn’t just for customers, it applies internally too. HR and communication leaders use this framework to design better onboarding, increase training adoption, reduce resistance to change, and improve employee engagement.

We already have strong performers, why train again?

Top performers rely on intuition. This training helps them understand the patterns behind their instincts, make better decisions faster, and scale what works across the team. It brings clarity to what they’re doing right and where results are being left on the table.

Will this work for B2B or only B2C?

Both. The decision-making process may look different on the surface, but every purchase—personal or professional, runs through the same mental shortcuts and biases. That’s what we teach your team to understand and apply.

Can this be tailored to our industry or business model?

Yes. While the core framework is based on universal behavioral principles, we customize real-world examples, exercises, and discussions to reflect your industry, sales cycle, and team dynamics.

Do we get certified after the training?

Yes. Each participant who completes the workshop receives an official Buyer Psychology & Influence Certification issued in partnership with Mindworx®, recognized globally in over 115 countries.

Behavioral Marketing

Training