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Behavioral Marketing Solutions
Creative Solutions
Media Planning & Management Solutions
Web Solutions
Training
Marketing Consultation
Behavioral MarketingSolutionsBehavioral MarketingSolutions
Our Team
Company
Let's collab

A WORD FROM
OUR FOUNDER

"I’ve always had a deep interest in why and how humans make decisions, but I didn’t know what to make out of it.
Today, we take pride in building all our strategies on proven and validated techniques in behavioral sciences and psychology to help businesses scale & grow.
You wouldn’t believe how simple, subtle changes in your messaging can reflect on your business."
‍
“What we can achieve is shaped by our conviction in our “Why”,  and our resilience to keep going.”
Marwan Attar
Marwan Attar, Founder of Nova Niche, personal signature

The Team

mark
el majzoub
 Head of Growth
SANTA
HAWA
Performance Marketing Manager
Gabi
Gabi
Abou Kheir
Performance Marketing Specialist
SALMA
DIMACHKY
Head of Research & Content
Aseel
Jalaleddine
Creative Director / Content Lead
Katrina
Diab
Creative Director
SARAH
EL FARRAJI
Account Manager
Rasha
Fatayri
Account Manager
Content strategist at Nova Niche marketing company Trinita
Joudi
Dbouk
Account Executive
Content executive at Nova Niche marketing company Regina
Sara
Ayache
Account Executive
PAMELA
MCHANTAF
Client Engagement
Manager
Sary
Ghoussaini
Video Director
SARAH
ZEBIAN
Photographer/Videographer
NOUR HAJ
BOUTROS
Design Manager
Senior Graphic Designer at Nova Niche marketing company Roni
Mohamma
Ghazal
Senior Graphic Designer
Graphic Designer at Nova Niche marketing company Berna
Nadine
Nassar
Senior Graphic Designer
Graphic Designer at Nova Niche marketing company Berna
Lamis
Hachem
Senior Graphic Designer
LILIAN
SHMAIT
Senior Web Developer
MOHAMMAD
SAFA
Senior Web Developer
Contact Us

Any questions?
We got you.

What is behavioral marketing, and how can it benefit my business?

Behavioral marketing is a strategy that uses psychology and data to understand why people make decisions. It helps your business create messages and campaigns that connect with customers on a deeper subconscious level, leading to more sales and loyalty.

We have tried several marketing agencies before, what makes you different from traditional marketing?

Traditional marketing focuses on broad strategies to reach people, while behavioral marketing looks at the triggers, emotions, and patterns that influence their choices. This makes your campaigns more precise and effective at getting results.

How do you measure the success of your campaigns?

We focus on how user behavior has changed, such as increased sales, more leads or inquiries, higher website traffic, and improved engagement with your content. Also, metrics like lower bounce rates and positive shifts in how people interact with your website and campaigns show us the impact of our strategies.

Can I use your services if I already have an in-house marketing team?

Yes, we can work alongside your team to add new strategies or improve what’s already in place. We also provide extra support to fill any gaps and ensure your goals are met.

Do you provide training or consulting for marketing or sales teams?

Yes, we are licensed instructors in behavioral economics and consumer behavior, which allows us to identify the obstacles or gaps that may be blocking your business growth or specific goals. We provide tailored training and consulting to help your teams improve their marketing and sales processes, ensuring they have the tools and knowledge to drive better results.

What industries can benefit the most from behavioral marketing?

Any industry that wants to understand its customers better and speak directly to their mind can benefit, especially e-commerce, service providers, real estate, healthcare, education, and technology.
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