Nova Niche Marketing Solutions Emblem

A WORD FROM
OUR FOUNDER

"I’ve always had a deep interest in why and how humans make decisions, but I didn’t know what to make out of it.
Today, we take pride in building all our strategies on proven and validated techniques in behavioral sciences and psychology to help businesses scale & grow.
You wouldn’t believe how simple, subtle changes in your messaging can reflect on your business."
“What we can achieve is shaped by our conviction in our “Why”,  and our resilience to keep going.”
Marwan Attar, Founder of Nova Niche, personal signature

The Team

“Be smart enough!”
Mark Majzoub, Marketing Strategy Director at Nova Niche
mark
el majzoub
Marketing Strategy Director
“She is clothed with strength and dignity, and she laughs without fear of the future.”
Proverbs
Santa Hawa, Performance Marketing Director at Nova Niche
SANTA
HAWA
Performance Marketing Director
“Be smart enough!”
Salma Dimachky, Marketing Research Director at Nova Niche
SALMA
DIMACHKY
Marketing Research Director
“The most effective way to do it is to do it.”
Amelia Earhart
Sarah El Farraji, Market Researcher and Copywriter
SARAH
EL FARRAJI
Market Research/Copywriter
“Only those who do nothing at all make no mistakes”
Nagham Abou Ayache, marketing researcher at Nova Niche
NAGHAM
ABOU AYACHE
Marketing Research
"Become who you are."
Nietzsche
Cyrine Dabbous, Content Director at Nova Niche
CYRINE
DABBOUS
Content Director
"Do what you love, and you'll never work a day in your life."
Steve Jobs
Hussain Younes, Lead Video Editor at Nova Niche
HUSSEIN
YOUNES
Lead Video Editor
“No act of kindness, no matter how small, is ever wasted.”
Aesop
Sarah Zebian, Photographer and videographer at Nova Niche
SARAH
ZEBIAN
Photographer/Videographer
“Your softness is your power, don't let the world rush you into hardness.”
Carmen Sarraf, Lead UX/UI designer at Nova Niche
CARMEN
SARRAF
Lead UX/UI Designer
“Fall Forward”
Denzel Washington
Yasmina Chahrour, Art Director and creative lead at Nova Niche
YASMINA
CHAHROUR
Art Director/ Creative Lead
“Growth begins where your comfort zone ends.”
Nour Haj Boutros, Lead designer at Nova Niche
NOUR
HAJ BOUTROS
Lead Designer
“True influence isn’t loud, it’s felt.”
Pamela Mchantaf, community manager at Nova Niche
PAMELA
MCHANTAF
Community Development Manager
“Everything you've ever want is on the other side of fear.”
Lilian Shmait, Senior Web Developer at Nova Niche
LILIAN
SHMAIT
Senior Web Developer
“Logic will get you from A to B. Imagination will take you everywhere.”
Albert Einstein
Mohammad Safa, senior web developer at Nova Niche
MOHAMMAD
SAFA
Senior Web Developer
Contact Us

Any questions?
We got you.

What is behavioral marketing, and how can it benefit my business?

Behavioral marketing is a strategy that uses psychology and data to understand why people make decisions. It helps your business create messages and campaigns that connect with customers on a deeper subconscious level, leading to more sales and loyalty.

We have tried several marketing agencies before, what makes you different from traditional marketing?

Traditional marketing focuses on broad strategies to reach people, while behavioral marketing looks at the triggers, emotions, and patterns that influence their choices. This makes your campaigns more precise and effective at getting results.

How do you measure the success of your campaigns?

We focus on how user behavior has changed, such as increased sales, more leads or inquiries, higher website traffic, and improved engagement with your content. Also, metrics like lower bounce rates and positive shifts in how people interact with your website and campaigns show us the impact of our strategies.

Can I use your services if I already have an in-house marketing team?

Yes, we can work alongside your team to add new strategies or improve what’s already in place. We also provide extra support to fill any gaps and ensure your goals are met.

Do you provide training or consulting for marketing or sales teams?

Yes, we are licensed instructors in behavioral economics and consumer behavior, which allows us to identify the obstacles or gaps that may be blocking your business growth or specific goals. We provide tailored training and consulting to help your teams improve their marketing and sales processes, ensuring they have the tools and knowledge to drive better results.

What industries can benefit the most from behavioral marketing?

Any industry that wants to understand its customers better and speak directly to their mind can benefit, especially e-commerce, service providers, real estate, healthcare, education, and technology.
Nova Niche Behavioral Marketing Solutions logo